Internet Resources for Marketing
- ACNeilson Market Insights - Australian consumers & markets. Also: Nielson Media Research
- AdCracker.com - Information
on how to create marketing campaigns and advertising concepts.
- AdFlip -
a
fun site - archive of classic print advertising (U.S.A.) back to the 1940's.
- Australian Market & Social Research Society -
access to the society's monthly newsletter Research News. See the Online Library for additional market research links.
- Brand Channel -
Interbrand, a global marketing consultancy firm. Information on brands and branding.
- Business Case Studies and Surveys -
free access to full text business reports and case studies. Partnership between Monash University and Austrade. The resource has an emphasis on the Asia-Pacific region
- Business
Database. Practical Guides. Marketing
- INSEAD Knowledge -
a free Internet service
that provides abstracts and full text to working papers. Browse or search the "marketing " theme. Access to full text requires registration which is free of charge.
- International marketing
- International marketing concepts explained by Lars Perner, Ph.D.
- KnowThis.com: Marketing Virtual Library -
links to websites on various marketing topics
- London
Business School Centre for Marketing - A leading research centre, think-tank,
forum
for marketing issues and ideas. Includes downloadable working papers.
- Market Research Quality Assurance Inc (MRQA) - independent standards body. Includes info on the Australian Market & Social Research Standard (AS 4752)
- Marketing (U.S. &
International) - Resources compiled by LSU Libraries.
- Monash Department
of Marketing - Includes links to research activities and news.
- The Psychology of Consumers
- Information on consumer behavior and marketing by Lars Perner, Ph.D.
- Roy Morgan Research -
findings of
public opinion polls
conducted by private research company, Roy Morgan Research.
- Sector
and Market Reports - Provides market and sector information for UK exporters
by country and sector.
- /Syllabits/: Marketing -
Marketing information for students. Topics include: Basic, Intro & Principles,
Consumer Behavior, Ethics, International & Multinational, Product Management
& New Product Development, Research, Strategy & Policy, Theory.
- University of Texas Advertising
World - Designed for undergraduate and graduate marketing students.
Links to a wide range of marketing sites arranged by subject.
- Web Digest for Marketers
- a weekly digest of 15 "mercifully short" review of marketing web resources.
You can subscribe to a free email newsletter each week.
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Catalogue : Electronic Resources : Find Information : Information Skills Classes
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